Tea Mug

Tea Mug

It has been proved by scientists and people in white coats that it is now better to drink tea from a mug rather than a cup.

But those in the cup camp might want to read on as it’s been proven once and for all that tea tastes better when its served in a mug rather than out of a paper cup.

But apparently, it’s all to do with a trick of the mind.

During and episode of Food Unwrapped, psychologist Charles Spence from the University of Oxford explained that the heaviness of a mug makes us believe that the drink inside is of better quality.

That’s because we tend to associate drinks in paper cups as coming from cheaper, less high-end places.

In order to test his theory, Professor Spence asked a group of volunteers to try out a cuppa from one table marked A and another from a table marked B.

The volunteers all claimed to prefer drink A, which they described as “sweeter’ while labelling drink B as being “bland.”

But professor Spence went on to reveal that the two teas were exactly the same, the only difference was that he’d added a 30g weight to the bottom of drink A, which was the drink of choice.

“What we feel in our hands can have as much influence as what’s in the cup or the mug in determining what we taste,” he explained.

He went on to say that we associate a heavier weight of a mug as a sign of quality and therefore think our teas taste better when they come in a heavier vessel.

“People can’t separate the tea from the container, it’s almost as if your brain takes that weight as a sign of quality, which in many categories it is.”

So do yourself a favour and flavour and buy one of our mugs